Innovative Metrics

About Us

We are an early-stage DTC startup in the supplement and vitamin space, focused on building a high-growth, performance-driven brand. Our goal is to scale aggressively while maintaining strong unit economics — and we’re looking for a media buyer who can help us build and optimize the entire acquisition engine from the ground up.

The Role

We’re looking for a Senior Media Buyer / Growth Operator who specializes in direct response marketing for DTC supplement brands and has hands-on experience managing full-funnel performance.

This role goes beyond just running ads — you will own the entire customer acquisition funnel, from ad creative and targeting to landing pages, conversion optimization, and revenue efficiency.

You should have a proven track record of scaling campaigns to $1M+ per month in spend while maintaining strict CAC targets.

Key Responsibilities

Paid Media Management & Scaling

• Plan, launch, and scale campaigns across:
  • Meta (Facebook/Instagram)
  • Google (Search, YouTube, Display)
  • TikTok and other paid channels
• Scale campaigns to 7–8 figures/month in spend while maintaining CAC goals
• Manage budgets, pacing, and forecasting

Full Funnel Optimization

• Own and optimize the entire acquisition funnel, including:
  • Ad → Landing Page → Checkout → Post-purchase flow
• Improve conversion rates, AOV, and LTV
• Identify and fix drop-offs across the funnel

Direct Response & Creative Strategy

• Collaborate with or lead creative strategy:
  • Ad angles, hooks, messaging, and offers
  • UGC, VSLs, advertorials, and native-style creatives
• Continuously test and iterate on creatives based on performance data

Data & Performance

• Monitor and optimize core KPIs:
  • CAC, ROAS, MER, CTR, CVR, LTV
• Build structured testing frameworks (creative, audiences, funnels)
• Use attribution tools to guide decision-making

Growth Strategy

• Identify new scaling opportunities (channels, audiences, offers)
• Work closely with founders to define growth roadmap
• Help build systems and processes for scalable acquisition

Requirements

• Proven experience managing paid media for DTC supplement or vitamin brands
• Demonstrated success scaling campaigns to $1M+/month in ad spend
• Strong ability to maintain or improve CAC while scaling
• Deep understanding of direct response marketing and consumer psychology
• Experience optimizing full funnels, not just ads
• Hands-on experience with:
  • Advertorial funnels
  • VSL funnels
  • Offer testing (bundles, upsells, subscriptions)
• Highly analytical and data-driven
• Comfortable operating in a startup environment (fast, scrappy, ownership-heavy)

Nice to Have

• Experience in subscription-based supplement businesses
• CRO experience (landing pages, checkout optimization)
• Experience working closely with creative teams or managing them
• Knowledge of compliance in the supplement/health space

Compensation

• Competitive base + performance-based bonuses tied to CAC and revenue goals
• Flexible structure (salary, contractor, or performance-heavy comp)
• Potential for long-term upside with the company
• Comprehensive healthcare coverage - Medical, Dental and Vision
• Paid vacation
• Paid sick and mental health days
• Tuition Reimbursement - Receive support for continued education with tuition expense reimbursement up to eligible limits
• Growth & Development - Unlock professional growth through mentorship, ongoing learning opportunities, tuition reimbursement, and performance-based raises

Who You Are

• You think in terms of profit and unit economics, not vanity metrics
• You’ve scaled aggressively before and know what breaks at scale
• You understand that ads + funnel + offer = growth
• You want to build something from the ground up, not just manage accounts