Innovative Metrics

About the Role

We’re looking for a high-performance Media Buyer with deep expertise in direct response lead generation to manage and scale campaigns across competitive verticals including mortgage, solar, insurance, and home services.

This is not an entry-level role. You should have a proven track record of scaling paid campaigns to $1M+ per month in spend while hitting strict cost-per-lead (CPL) targets.

If you live and breathe performance marketing, obsess over metrics, and know how to turn ad spend into predictable, scalable lead flow — this role is for you.

What You’ll Do

• Plan, launch, and optimize direct response campaigns across platforms (Meta, Google, YouTube, TikTok, Native, etc.)
• Scale campaigns from testing to high 6-figure / 7-figure monthly spend
• Maintain and improve CPL targets while increasing volume
• Build and manage full-funnel acquisition systems (ad → landing page → lead → follow-up)
• Analyze performance data daily and make rapid optimization decisions
• Collaborate closely with creative teams (copywriters, designers, video editors) to ideate, test, and iterate on new winning ad creatives and angles
• Translate performance data into creative insights and new ad concepts
• Identify new opportunities for scaling (audiences, angles, platforms, offers)
• Implement tracking systems (pixels, CAPI, attribution tools, CRM integrations)

What We’re Looking For

• 5+ years experience in paid media buying with a direct response focus
• Proven success scaling campaigns to $500K–$1M+ monthly spend
• Experience in one or more of:
  • Mortgage
  • Solar
  • Insurance
  • Home services
• Strong understanding of:
  • CPL optimization
  • Funnel metrics (CTR, CVR, CPA, LTV)
  • A/B testing frameworks
• Ability to work cross-functionally with creative teams to consistently develop and launch high-performing ad concepts
• Strong creative intuition backed by data (you know why ads win, not just that they win)
• Hands-on experience with platforms like:
  • Meta Ads (Facebook/Instagram)
  • Google Ads (Search, Display, YouTube)
  • Native (Taboola/Outbrain) is a plus
• Experience working with lead gen funnels + CRM systems
• Data-driven mindset with the ability to make decisions fast

What Success Looks Like

• You can take a campaign from testing to scale quickly
• You consistently hit or beat target CPLs
• You proactively generate and test new creative angles that drive performance
• You bring structure and predictability to lead generation at scale

Compensation

• Competitive base + performance-based bonuses tied to:
  • Lead volume
  • CPL targets
  • Campaign profitability
• Comprehensive healthcare coverage - Medical, Dental and Vision
• 401-K Plan
• Paid vacation
• Paid sick and mental health days
• Tuition Reimbursement - Receive support for continued education with tuition expense reimbursement up to eligible limits
• Growth & Development - Unlock professional growth through mentorship, ongoing learning opportunities, tuition reimbursement, and performance-based raises