Innovative Metrics

About the Role

We’re hiring a Direct Response Creative Strategist + Designer to concept, design, and iterate high-converting ad creatives for paid acquisition campaigns across mortgage, solar, insurance, and home services.

You’ll work closely with a senior media buyer to develop and produce winning ads end-to-end — from idea to execution — that drive qualified leads at scale.

This is not a brand/design-only role. You must understand performance marketing, direct response psychology, and how to design creatives that convert — not just look good.

What You’ll Do

• Concept and create high-converting ad creatives (static, video, UGC-style, advertorial angles, hooks)
• Design ad creatives yourself (images, variations, layouts, thumbnails, etc.)
• Write or contribute to direct response copy (hooks, headlines, scripts)
• Generate and test new creative angles, hooks, and offers
• Collaborate closely with media buyers to:
  • Analyze performance data
  • Identify winning patterns
  • Scale top-performing concepts
• Rapidly iterate on creatives based on performance data
• Build a high-volume creative testing pipeline
• Stay current with trends across Meta, TikTok, YouTube, and native platforms

What We’re Looking For

• 3–5+ years experience in direct response marketing + creative production
• Strong design skills (you can actually produce ads yourself, not just brief them)
• Proven track record creating ads that generate leads at scale
• Experience in one or more of:
  • Mortgage
  • Solar
  • Insurance
  • Home services
• Deep understanding of:
  • Hooks, angles, and messaging
  • Consumer psychology
  • Conversion-focused design (not just aesthetics)
• Ability to turn data into new creative iterations quickly
• Comfortable in a fast-paced, test-heavy environment

Required Tools / Skills

• Design tools (Figma, Photoshop, Canva, etc.)
• Basic video editing (CapCut, Premiere, After Effects, etc.)
• Ability to create:
  • Static ads
  • UGC-style creatives
  • Short-form video ads
  • Landing page/mock creative concepts

Nice to Have

• Experience working with high-spend media buyers ($500K+/month)
• Experience with TikTok-style and native ad creatives
• Copywriting experience in direct response

What Success Looks Like

• You consistently produce ads that convert — not just look good
• You generate new creative concepts weekly
• Your creatives directly contribute to lower CPL and higher volume
• You can both ideate and execute without bottlenecks

Compensation

• Competitive base + performance-based bonuses tied to:
  • Creative performance
  • Winning ad volume
  • Contribution to campaign scaling
• Comprehensive healthcare coverage - Medical, Dental and Vision
• Paid vacation
• Paid sick and mental health days
• Tuition Reimbursement - Receive support for continued education with tuition expense reimbursement up to eligible limits
• Growth & Development - Unlock professional growth through mentorship, ongoing learning opportunities, tuition reimbursement, and performance-based raises