Innovative Metrics

About the Role

We're looking for a Senior Google Ads Media Buyer with deep expertise in direct response lead generation to manage and scale campaigns across Search, Performance Max, Display, and YouTube.

You should have a proven track record of scaling Google Ads campaigns to $1M+ per month in spend while maintaining strict cost-per-lead (CPL) targets in competitive verticals like mortgage, solar, insurance, and home services.

This is a performance-driven role. You must understand how to turn ad spend into predictable, scalable lead flow — and how keyword strategy, bidding, landing pages, and data all work together to drive results.

What You'll Do

• Plan, launch, and optimize campaigns across:
  • Google Search
  • Performance Max
  • Display
  • YouTube Ads
• Scale campaigns from testing to high 6-figure / 7-figure monthly spend
• Maintain and improve CPL targets while increasing lead volume
• Build and optimize full-funnel lead generation systems (ad → landing page → lead → follow-up)
• Analyze performance data daily and make rapid optimization decisions
• Own keyword strategy, including:
  • Keyword research and match-type structuring
  • Negative keyword management
  • Search query mining for new opportunities
• Manage bid strategy, budget allocation, and account/campaign structure
• Collaborate closely with landing page designers and copywriters to:
  • Develop new ad copy and asset variations
  • Test ad copy, extensions, and assets at scale
  • Identify and scale winning ad groups
• Continuously test and optimize:
  • Ad copy, assets, and offers
  • Audience signals and targeting layers
  • Landing pages and funnels
• Implement and manage tracking systems:
  • Google Tag Manager, Conversion tracking, Enhanced Conversions
  • Offline conversion imports
  • CRM integrations

What We're Looking For

• 5+ years experience in Google Ads media buying (direct response focus)
• Proven track record scaling campaigns to $500K–$1M+ monthly spend
• Deep expertise in:
  • Google Ads (Search, PMax, Display) — required
  • YouTube Ads — strongly preferred
• Experience in one or more of:
  • Mortgage
  • Solar
  • Insurance
  • Home services
• Strong understanding of:
  • CPL optimization
  • Funnel metrics (CTR, CVR, CPA, LTV)
  • Bid strategy and Smart Bidding frameworks
• Ability to work closely with creative/landing page teams and guide direction based on performance
• Experience with lead generation funnels + CRM systems
• Strong analytical mindset and fast decision-making ability

What Success Looks Like

• You can consistently scale Google Ads campaigns profitably
• You hit or beat target CPLs while increasing volume
• You identify and scale winning keywords/ad groups quickly
• You bring structure and predictability to lead generation

Compensation

• Competitive base + performance-based bonuses tied to:
  • Lead volume
  • CPL targets
  • Campaign profitability
• Comprehensive healthcare coverage - Medical, Dental and Vision
• Paid vacation
• Paid sick and mental health days
• Tuition Reimbursement - Receive support for continued education with tuition expense reimbursement up to eligible limits
• Growth & Development - Unlock professional growth through mentorship, ongoing learning opportunities, tuition reimbursement, and performance-based raises